Complexity causes 50% of product returns. I’m not surprised.
Tag » simplicity
Why features don’t matter anymore. It’s not about having more features, it’s about having the right features.
This ad for Western Union money transfers by Saatchi & Saatchi is brilliantly simple.
I was looking for a good link to start this blog off, so that a year from now I won’t be ashamed to say “hey, it’s been a year and here’s the post that started it all.” So here goes: an article by Fast Company on the virtues of simplicity in product design, featuring among others Marissa Mayer from Google and John Maeda from the MIT Media Lab (also check out his blog on simplicity).
