Peter Ebert

Design Services Team, SAP

Peter’s talk centered around successful online communities, in particular Wikipedia, World of Warcraft and Second Life. For the latter two, he cited as elements of success: new identities, entertainment, interaction and collaboration, self-expression, the ability to build your own world, and finally the possibility of making real money.

He also described his idea of web 2.0, defined by Emotion/Creation/Collaboration vs. Logic/Information/Consumption for web 1.0. With this new dynamic, the key to building a successful application is to not only link information but also link lives – ie social networks.

Favorite insight: our most precious asset going forward is TIME. The companies that realize this and help us manage this resource are the ones that stand to gain big.