Matte Harley-Davidson
The other night I saw a Harley-Davidson 883 parked on the street. This bike wouldn’t have caught my eye, except for the fact that it’s painted in completely matte paint. It’s so dark and un-shiny that it really stands out.
My cruddy iPhone photo doesn’t do it justice, but you can see the contrast between the shiny exhaust and the rest of the bike:
It’s remarkable how such a simple change can completely change the perception of a product.
PS: I wish the rumors of a matte iPhone had been true. The shiny plastic they’re using today looks so cheap.