Here’s a bold move from Kodak: they’re launching a printer with cheap ink cartridges. Just like the razor industry, the printer industry is based on the lucrative scheme of selling cheap machines at a loss and recouping the cost on outrageously expensive supplies. This has obviously been a pain point for consumers, but no one has had the incentive to change this model. Kodak needs to do something disruptive to gain share in a crowded market — sometimes all it takes is one dissident to bring down the system.
